Born in Croatia, raised in New Zealand and now residing on the Gold Coast, Karla has carved out an exciting career in marketing iconic tourism experiences.
After completing a business degree majoring in marketing, Karla started her career in a social media role with a major online surfing fashion company but then quickly found her feet in the tourism industry. As a digital channel manager for Village Roadshow Theme Parks, Karla was responsible for strategy, content creation and audience management for the social channels of seven leisure brands. Next, she joined MTA Travel as a social media specialist before doing a short stint in marketing roles outside tourism, but Karla quickly returned to the industry after realising she missed the exciting career opportunities that tourism offers.
In 2019, Karla joined Dreamworld, WhiteWater World and SkyPoint – three of Queensland’s iconic tourism visitor attractions – where she has progressed through numerous marketing roles to become the general manager, sales and marketing. In this role, Karla is responsible for driving the sales and marketing strategies across the business, managing teams, departments, budgets and agency relationships, overseeing event and activation launches, as well as the ongoing development of eCommerce initiatives.