Destination Gold Coast
Lauren’s passion for the tourism industry was fuelled by having the opportunity to travel in school as part of a tourism subject and through her participation in a study abroad program in Germany whilst at university.
After graduating with a Bachelor of Business Management, Lauren started her tourism career as a travel consultant for Helloworld in her hometown of Stanthorpe where she enjoyed creating special travel moments for clients. This was followed by a move to the Gold Coast as a Senior Travel Consultant for Seven Oceans Cruising.
In 2019 Lauren joined the Accor Hotels Group as the Business Development Manager for the Gold Coast and Northern New South Wales where she focused on developing new opportunities for four large hotels in the Mantra, Peppers and BreakFree brands in the region. In this role, Lauren had responsibility for establishing the brands’ profiles in the region. defining new revenue generating markets, developing sales strategies and relationship management with key client accounts.
Lauren now works with Destination Gold Coast as its Membership Officer where she supports the organisation’s membership base of over 700 tourism businesses. This includes assisting operators to participate in marketing campaigns promoting the Gold Coast region, enhancing member engagement and service delivery and delivering events to connect and educate the industry. Lauren also undertakes speaking engagements about employability and workplace skills in the tourism industry.